Tuesday, September 1, 2015

Star Wars Merchandise Harkens Back To The Ads Of The 80's & 90's



As the Great and Wise Yogurt once told Lone Starr......"MERCHANDISING!" Then he opened up the kiosk and started running through all the merchandise. Okay so that was from Spaceballs and not Star Wars, and yes a lot of the merchandise he talked about was campy, but that was the point! Epic Hollywood success stories are always followed by a ton of merchandising!

Every company out there is trying to cash in on the popularity of Star Wars. Apparel, cereal, lunchboxes, you name it! While today we have a wide variety of pretty awesome merchandise, we also have the more campy and kitschy variety as well.

Campbell's is the latest company to jump on the Star Wars branded merchandise bandwagon with their Star Wars themed soups. Their chicken soup and Spaghetti-O's to be exact...complete with character shaped pasta.


While the product itself is a cheesy attempt at sales, I can't help but smile and will most likely shell out a few bucks to buy these for my kids. Why would I do this? 

Simple:

A: My kids love Star Wars.
B: It brings back memories of when I was a kid. 

Growing up, I was a part of the generation that was introduced to Nintendo, Batman, Ghostbusters, Ninja Turtles & C3P0 themed cereals as well as other food & drinks themed after what was popular at the time.

"The odds of you never having tried this cereal as a kid are 3,720 to 1!"

As kids, we didn't care that Ninja Turtles cereal with marshmallows tasted exactly like Lucky Charms, or that Batman cereal was basically a Cap'n Crunch knock-off with bat shaped cereal that would cut up the roof of your mouth instead of the crunch balls that did the exact same thing. We just felt pretty damn awesome because......well, JUST BECAUSE!

This is what Campbell's is banking on. They know the new generation will feel the way we did as kids, and they also know the power of nostalgia. They know damn well that most of us will buy the products whether we have kids or not, just because we love Star Wars.

Just for old time's sake, here are some of my favorite themed cereals as a kid. Unless you were born in the mid to late 90's, I bet you've at least tried one of them.


What was your favorite Star Wars themed merchandise when you were a kid? Head over to our FB group and let us know! While you're at it, check out our FB page as well!



Sources: Delish.com and my childhood memories!

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